Tudum, it's MLB.
A fresh cinematic visual concept for Netflix’s 2026 MLB streaming events across three culturally iconic baseball moments.
Client: Netflix
Sector: Entertainment
Discipline: Graphics Packaging
Creative Direction: Dane Storrusten
Design: Dane Storrusten
Creative Partner: LoyalKaspar
We explored two distinct creative directions—one bright, celebratory, and entertainment-driven, the other dark, cinematic, and fiercely competitive.
Entertainment: A new dimension of Netflix. A dream state that's an exaggerated and surreal reflection of what life is like inside the Netflix "streaming streaks".
Competition: A slightly more dramatic, daring version–pushing baseball’s tension and spectacle into a sharper, more confrontational experience.
Direction 01:
It was all a Stream
Cinematic
Environmental
Dream State
The package flexes to both optimize for independent events, and remain a cohesive Netflix family.
Event Campaign Versioning
Opening Night
Home Run Derby
MLB at Field of Dreams
Event Open Title Versioning
Opening Night
Home Run Derby
MLB at Field of Dreams
Event Interstitial Versioning
Opening Night
Home Run Derby
MLB at Field of Dreams
Direction 02:
Netflix Special
Intense
Daring
Fashionable
Again, showing the range of the package across independent events with bespoke nuances that retain the vibe.
Event Open Title Versioning
Opening Night
Home Run Derby
MLB at Field of Dreams
Event Locator Versioning
Opening Night
Home Run Derby
MLB at Field of Dreams
Event Bump Versioning
Opening Night
Home Run Derby
MLB at Field of Dreams
Disclaimer: This case study represents an independent creative exploration by STØRR Brand Co. and should not be construed as commissioned work, official brand communications, or an indication of affiliation with any referenced organizations.
